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City of Woodland News

Posted on: November 18, 2021

Woodland Declares Small Business Saturday, Encourages Local Support this Holiday Season

The Woodland City Council on Tuesday declared Saturday, November 27 “Small Business Saturday” in the City of Woodland, a recognition of our community’s continued commitment to small business success.

The proclamation was the latest in a series of City actions to recognize and invest in our small business community. Roughly a year ago, the City administered the Support Small Business Grant Program to directly assist local businesses as they weathered the pandemic. Forty-two local businesses received funds that they then invested in personnel and operations, including the construction of outdoor use spaces. In particular, grant resources partially funded five “parklets” in Downtown Woodland that have helped businesses stay afloat and increased foot traffic on Main Street. In addition, the City produced and launched two “Shop Small” videos that highlighted small businesses as the backbone of our local economy. You can check out the videos here. Finally, the City collaborated with the Historic Downtown Woodland Group to reinvigorate monthly First Fridays with live music and increased promotional efforts. First Fridays, which returned to Downtown Woodland in Summer 2021, are possible thanks to sponsorship from Visit Yolo, Experience Woodland, the City, and coordination from the Historic Downtown Woodland Group.

Woodlanders have many opportunities to support local small businesses as we enter the holiday season:

November 26 & 27: Black Friday & Shop Small Saturday

  • Enjoy live music in Downtown the evening of Black Friday, November 26, and support all of Woodland’s small businesses on Shop Small Saturday, November 27.
  • Soroptimist International of Woodland will wrap gifts in front of Haven a Boutique on both Black Friday and Shop Small Saturday from 10 – 4 PM. Soroptimist will offer this as a community service but is happy to accept donations.

December 3: First Friday

  • Enjoy Downtown Woodland shopping, food, and drink alongside twinkle lights and live music. The free Woodland Dining Pass offers discounts and promotions at local Woodland businesses. Click here for more info. 

December 6, 7, and 8: Santa Sleigh Rides

  • Santa Claus will visit multiple neighborhoods, including Downtown Woodland the evening of December 8. Click here for more info.

December 10: Holiday Tree Lighting, Festival of Lights Parade, & Parents’ Night Out

  • Head Downtown to enjoy a festive community celebration including a lighted parade, carols, donation barrels for worthy causes, the tree lighting ceremony, live music, and more.
  • Woodland Public Library Teen Advisory Board and Home Church Youth Group will wrap gifts for free at two locations downtown, including in front of the new mural at the Diggs Building between First and College.
  • Parents can drop their kids off at the Woodland Community Center for supervised crafts while they enjoy an evening in Downtown Woodland.

Furthermore, the following Downtown businesses will host Santa Claus:

  • December 1 from 10 AM – 2 PM: Corner Drug 
  • December 4: The Nest
  • December 11: Little Chances & Jami Ray Boutique
  • December 19: Father Paddy’s 

When residents shop small in Downtown Woodland, they will enjoy holiday decorations and lights courtesy of local business the Twinkle Light Crew, now stretching West past Elm Street and the State Theatre.

Lastly, the Woodland Opera House presents “Elf the Musical” from November 19 to December 13 on Fridays and Saturdays at 7:30 PM and Sundays at 2 PM. Click here to learn more.

2021 Shop Small and Holiday Events are sponsored by the City of Woodland, Historic Downtown Woodland Group, Visit Yolo, Experience Woodland, VisitWoodland, and Downtown Woodland businesses. Keep an eye out for more information about these and other events!

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