City Council Priority Goals

Strategic Plan: Quality of Life, EconDev, Pub Safety & Infrastructure, Gov. & Fiscal Responsibility

Improve Quality of Life

Key Strategies

  • Promote healthy and purposeful living
  • Provide opportunities for youth to thrive
  • Celebrate our diversity through multicultural events
  • Continually reevaluate the effectiveness of programs and services
  • Invest in cultural and recreational amenities
  • Focus on sustainability and resiliency to climate change

Initiatives in Progress

  • Youth Master Plan
  • Woodland Promise Program
  • East Beamer Way Campus Project
  • Second Aquatic Complex
  • Woodland Regional Park
  • Improvements to Sports Park Fields
  • Library improvements
  • Neighborhood traffic calming
  • Strengthened code enforcement
  • Expanded volunteer programs

Priority Initiatives: 2021 & 2022

  • Create and promote additional multicultural events
  • Formalize volunteer and internship programs
  • Promote enhanced engagement and awareness through improved multilingual communications
  • Evaluate different models to deliver impactful and inclusive programming
  • Improve citizen engagement
  • Address community child care needs


Focus on Economic Development & Downtown

Key Strategies

  • Cultivate existing businesses
  • Strengthen communications and relationships with entire business community
  • Continue to develop Woodland as a visitor destination
  • Expand digital and technology-based economy
  • Develop workforce training initiatives in support of existing and future economy

Initiatives in Progress

  • Establish The Lab @ AgStart to foster food and agriculture innovation
  • Complete entitlement process and annexation for Woodland Research and Technology Park
  • The Food Front food and ag industry partnership campaign
  • Support the construction of new industrial space
  • Comprehensive zoning update
  • Promote Woodland as a destination
  • Outdoor dining and shopping parklets
  • Lighting, landscaping, and public art enhancements
  • JAPA parking management pilot program
  • Shop Small, Eat Local campaign

Priority Initiatives: 2021 & 2022

  • Identify key workforce development needs
  • Establish workforce development initiatives to support local industry
  • Strengthen communications to better engage with businesses in all areas and sectors
  • Implement new marketing, events, and promotions that drive increased business activity and hotel stays


Strengthen Public Safety & Infrastructure

Key Strategies

  • Continually assess public safety service delivery models
  • Invest in programs that support youth and families
  • Advocate for the District Attorney's 5-point-plan on homelessness
  • Communicate and educate the public on neighborhood safety
  • Ensure maintained infrastructure that complies with regulations

Initiatives in Progress

  • Update strategic plans for Police and Fire Departments
  • Advocate for key legislative changes to criminal justice system
  • Redefine and reinvigorate YGRIP collaboration
  • Invest in community-based gun violence reduction programs
  • Increase traffic enforcement and strategic deployment of public safety patrols
  • Expand volunteer and neighborhood watch programs
  • Determine funding plan for relocation of Fire Station 3
  • Complete lower Cache Creek flood study
  • Complete outfall channel improvements and expansion
  • Continue to leverage state and outside funding for reconstruction of major roadway corridors

Priority Initiatives: 2021 & 2022

  • Evaluate industry best practices in public safety delivery models and identify potential opportunities to adapt and expand capacities
  • Advocate to State of California for maintenance of Cache Creek
  • Educate public on flood risks and the importance of flood protection 
  • Continue to invest in projects to improve the efficiency and resiliency of the City's water system


Enhance Governance & Fiscal Responsibility

Key Strategies

  • Proactive communication of factual and relevant information
  • Utilize City boards and commissions to effectively engage public
  • Streamline budget process while maintaining transparency
  • Regularly reassess effectiveness of government services

Initiatives in Progress

  • Improve and expand access to public information and constituent services
  • Expand volunteer programs
  • Invest in improved service delivery and organizational efficiencies
  • Improve collaboration with partner agencies and community organizations
  • Continue to work with labor groups to address budget priorities while ensuring adequate benefits

Priority Initiatives: 2021 & 2022

  • Conduct comprehensive evaluation of existing communications efforts and partner with new City Communications Manager and Policy Analyst to develop a coordinated framework to ensure timely and broad based dissemination of information
  • Evaluate the City's boards, commissions, and committees and strengthen alignment with Council priorities
  • Maintain balanced budget while strategically investing in projects and programs that yield fiscal, social, and / or environmental benefits