It's up to me to be drug free" is the theme for the 2011 Red Ribbon Week campaign, Oct. 22 to 30. Red Ribbon Week is the oldest and largest drug prevention campaign in the country and began after the kidnapping and murder of DEA Special Agent Enrique “Kiki” Camarena who died at the hands of drug traffickers in 1985. Red Ribbon Week is nationally recognized and celebrated, helping to preserve Special Agent Camarena’s memory and further the cause for which he gave his life. The Red Ribbon Campaign also became a symbol of support for the DEA’s efforts to reduce demand for drugs through prevention and education programs. By wearing a red ribbon during the last week in October, Americans demonstrate their ardent opposition to drugs.