Sec. 6A-3-40. Outreach and marketing requirements.

(a) Preferences. The city may choose to establish preference categories for the inclusionary units. Possible preferences could include the following:
(1) Persons who have been displaced by a project in Woodland;
(2) Persons who work for the city or for the Woodland joint unified school district;
(3) Persons who live or work within the city; and
(4) All other income-eligible persons.
(b) Outreach and Marketing.
(1) Affordable Housing Marketing Plan. Prior to marketing the inclusionary units, the developer shall submit an affordable housing marketing plan to the city for approval. The affordable housing marketing plan shall outline the developer’s plan to identify qualified purchasers (in the case of for-sale projects) or renters (for rental projects) for affordable units throughout the marketing period of a residential project. Substantial evidence shall be submitted to the city that establishes, to the city’s reasonable satisfaction that the developer complied with the submitted affordable housing marketing plan and affirmatively marketed the units throughout the relevant marketing period. The affordable housing marketing plan shall include, but not be limited to, the following:
(A) Advertise the availability of the affordable units by placing in newspapers of general circulation in Yolo County and the greater surrounding region no less than eight advertisements, of which no less than three shall be in the Daily Democrat and at least two shall be in a publication with a regional scope. At least one advertisement shall be in a language other than English, such as Spanish. The advertisements in the Daily Democrat shall be at least sixteen square inches. In the event these publications are defunct or space is not available, the community development director shall designate comparable alternative advertising. Advertising shall be required for each release of affordable housing units;
(B) No later than the date of issuance of a building permit for the units, provide written notice to a list of housing organizations and other agencies serving low and very low-income persons and families available from the city informing these organizations of the availability of the affordable units, and requesting that these organizations assist in publicizing the availability of the affordable units to their members and clients;
(C) Place a sign on the site of the residential project advertising the availability of the affordable units and providing contact information throughout the marketing period. This information can be integrated into the primary project sign or included on a separate stand-alone sign with comparable visibility. To the extent possible without obstructing necessary construction activity, the sign described shall be oriented, formatted and situated in such a manner that it is visible to the maximum number of pedestrians and drivers on the nearest public street;
(D) Advertise in such other mediums, such as the internet, as is reasonably necessary to affirmatively market the affordable units.
(2) Because of the high demand for affordable for-sale units, a lottery system shall be used by the city or the developer to select potential buyers.
(A) Such a lottery or alternative selection process shall be conducted in a fair, unbiased, and non-discriminatory manner, if possible by a third party agreed upon by both the city and the developer. Employees of developers and their families shall not be given preferential treatment in the marketing of the affordable units or in the selection of qualified purchasers.
(B) To enter into the lottery, the developer must ensure that the affordable units will be completed within one hundred eighty days from the contract date. Extensions may be granted by the community development director for delays beyond the control of the developer such as weather. (Ord. No. 1393, § 3 (part); Ord. No. 1487, § 3 (part).)