The following words and phrases when used in this chapter shall have the meanings hereinafter specified, unless a different meaning clearly appears from the context:
Jewelry shall include platinum, gold, silver, plated ware, precious stones, semiprecious stones, watches, clocks and other articles of jewelry.
Auction, public auction and auction sale shall mean and include a sale or offering for sale of any jewelry as hereinabove defined to the highest bidder in any building, or in or on any street or alley, private premises, or in any other place, where any and all persons who choose are permitted to attend and offer bids. The terms “auction,” “public auction” and “auction sale” shall also include a sale in which, instead of the bidders making increasingly higher bids for an article of merchandise, the seller or auctioneer announces a price at which he will sell one or more articles of merchandise and then if no sale occurs increasingly adds additional articles of merchandise to those originally offered with or without varying the previously announced price until a buyer is finally induced to buy the accumulated articles at the price fixed. (Ord. No. 462, § 1.)