It shall be unlawful for any auctioneer conducting an auction sale of jewelry, or its agents, servants or employees to ring a bell or cause or permit the same to be rung in or about the front of the premises, or in any place on or near the premises where the same may be heard on the public street or sidewalk in front of the premises where there is conducted an auction sale, before, after or during such sale for the purpose of attracting the public to such auction sale.
It shall be unlawful for any auctioneer conducting an auction sale of jewelry, or his agents, servants or employees, to use a searchlight or similar light or to solicit or permit the soliciting by music, singing or loud or unusual noises to be made or done for the purpose of attracting the public to an auction sale. (Ord. No. 462, § 11.)