Parks Make Life Better!
 

The California Parks and Recreation Society (CPRS) used research findings to develop the first-ever brand promise and brand identity for parks and recreation. The brand promise incorporates the benefits Californians reported as most important; the many ways parks and recreation make their lives and communities better. Specifically, parks and recreation make life better now and in the future by providing:

 

  • Access to the serenity and inspiration of nature
  • Outdoor space to play and exercise
  • Facilities for self-directed and organized recreation
  • Positive alternatives for youth which help lower crime and mischief
  • Activities that facilitate social connections, human development, therapy, the arts, and lifelong learning

In short, parks and recreation services make Californians' lives BETTER.

How do our Parks and Recreation make your life better?

  PLAY
Safe, fun recreation activities 
  NATURE
Beauty and serenity
  EXERCISE
Healthy Movement
  POSITIVE SPACES
Free-time fun
  GATHERING SPACES
Socialization and learning 
  FOREVER
Valued today and always 

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